Beauty in diversity

Beauty in diversity–An apt description of Indian skin.A miscellany of brownson an assortment of textures,every Indian skin has aunique tale to tell.Interestingly, compared to white skin, Indian skin although more prone to tanning, is less susceptible to sun ‘burn’. With better uniformity and depth in tanning, that sun-kissed oomph is meant to be.

On the flipside, higher melaninmakesIndian skin predisposed to pigmentary disorders like melasma,under-eye circles, tinea versicolor (small discoloured skin patches),pigmentation around the mouth, etc. causing an uneven skin tone.Breakouts, rashes, pimples,acne andlacklustre appearance are other common Indian skin woes.

Similar, yet different

Variation in skin colour is affected by a plethora of factors such as genetics, geography, gender, melanin index,environment,etc. Acollaborative CCMB study found that complex connections between social and physical forcesare also responsible for skin colour patterns in Indians. The researchalso examined how colour of skin varies between different socio-cultural populations in different states, even between men and women within and between populations.Further, numerous migrations into our country along with an admixture of populations have made room for novel gene variants that determine different skin colours. Finally, gender and genetic variationsin tandem witheffects of UV rayswerestudied to identifycommonalitiesas well as diversities in skin colour and characteristics of the Indian population.

The study opined that although skin colour in Indians is an outcome of several influences, social factors play a relatively bigger role than environmental contributors. This research-backed fact is in line with observations that particularlyin India, colour of skin markedly differseven amongst people living in the same geographical location. For instance, skin colour variations in two South Indian populations living in close proximity,also sharing importantgenetic backgrounds, suggests that population level differences play asignificant role in skin colour determination.

The brown boon

In European skin, the SLC24A5 gene variant rs1426654-A is typically associated with lighter complexion. Indian skin, by virtue of greater pigmentation and melanin, offers better protection from harmful ultra violet rays. The skin of Indians is also relatively oilier and thicker than their western counterparts. Hence, Caucasian skin iscomparatively more UV sensitive, eczema-prone, drier, and tends to age faster and more visibly.

Why us?

Numerous beauty brands are flooding markets today with formulations specifically designedfor Indian skin.If you too are lost in the chaos, stop at Brown Skin Beauty- Ahomegrowncruelty-free brand that encourages you to own your brown!

We pride ourselves on our “brown focused” skincare offerings made for gorgeous, melanin-rich skin. Our mild,vegan ingredients are coalesced in just the right balance to soothe, nurture and respect your skin.Traditional favourites like turmeric, neem, and tamarind, married to natural moisturisers like Aloe Vera,Vitamin C and the likes- The Brown Skin Beauty skincare regimecomes straight from nature’s lap.

 Aloe Vera has anti-inflammatory, cooling, healing and collagen-boosting properties; Turmericis an age-old antiseptic that controls scars, inflammation and makes the skin supple; Vitamin C’s antioxidant qualityprevents UV-caused skin damage, inhibits melanin production andlowers pigmentation; while Tamarind is full of antioxidants, flavonoids, Vitamin A & C, along with natural anti-irritants and skin lighteners that reduce pigmentation and dark spots – All these collectively make your skin look naturally healthy and radiant.

 All-natural ingredients blended with scientifically supported concoctions brings youthe Brown Skin Beautyline that promises to be gentle - not just to your skin, but to the environment too!


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